NOVI.Book the audit

Sydney · Est. 2026

Growth, metamorphosis, for health and wellness brands that intend to win.

NOVI is the growth team for clinics, wellness operators and health-led brands done losing ground to slower competitors. Strategy with teeth. Acquisition that compounds. AI infrastructure that earns its keep.

Book a live growth audit Download the 2026 Health, Wellness & Medical Marketing Report ↓

Health · Wellness · Medical · Sydney-based · Engagements nationwide

Allied healthSpecialist medicalCosmetic & aestheticWellness brandsHealth-led e-commerceDental groupsMental healthPractitioner-grade supplementsAllied healthSpecialist medicalCosmetic & aestheticWellness brandsHealth-led e-commerceDental groupsMental healthPractitioner-grade supplements

The 2026 reality

The market is being taken by operators who treat growth as a discipline, not a hobby.

Health and wellness brands are losing ground to competitors with a proper growth function — clear strategy, sharp acquisition, and AI working quietly in the background to lift margin and capacity.

Most operators stitch the work across disconnected vendors, and the results never compound. NOVI is the in-house growth team you can't yet justify hiring — strategy, acquisition and operational AI moving in one direction.

What we do

I01 / 03

Strategy with teeth

We don't ship slide decks. We make the calls a real CMO would make and live with the outcome.

II02 / 03

Acquisition that compounds

Paid, organic, lifecycle and creative engineered as one engine that gets cheaper to run over time.

III03 / 03

AI as infrastructure

Production-grade workflows that capture every lead, recover every dollar, and run in the background.

How the engagement runs

Three stages. One trajectory.

Engagements start with leadership, harden into acquisition, and finish as infrastructure. Each stage stands alone. Together they compound — which is the point.

01

Strategy & leadership

Fractional CMO

Senior marketing leadership embedded in the business. We set the strategy, hold the function accountable, and make the calls a real CMO would make — without the seven-figure overhead. Every engagement starts here, because nothing else works without it.

  • Quarterly strategy and growth roadmap
  • Hiring and oversight of the marketing function
  • Monthly executive reporting that drives decisions
  • Coaching for in-house marketers
  • Vendor and agency accountability
  • A senior voice in the room when growth is decided

Built for

Operators scaling past $3M who need a CMO-grade brain in the business without the seven-figure cost.

02

Demand generation

Acquisition Engine

Once the strategy is sound, we build the machine that feeds it. A complete acquisition system — landing pages, paid media across Meta and Google, creative production, nurture sequences, conversion tracking, compliance handled — engineered to be your single source of new patients and customers.

  • Conversion-grade landing pages and funnels
  • Paid acquisition across Meta, Google and TikTok
  • Creative and ad production in-house
  • Email and SMS nurture automation
  • Attribution and tracking that actually ties out
  • AHPRA, TGA and Dental Board compliance baked in

Built for

Businesses ready to stop renting growth from agencies and own the system that drives it.

03

Operational AI

AI Agent Workflows

With strategy set and the engine running, we deploy production-grade AI workflows into the operation itself. A virtual front desk that captures every lead. A revenue recovery engine that chases what's slipping. A growth engine that runs marketing in the background. Hosted in Australian regions. Built for healthcare. Designed to be used.

  • Virtual Front Desk — every lead captured, every slot filled
  • Revenue Recovery Engine — dormant patients, missed recalls, ageing receivables
  • Growth Engine — paid campaigns, content and local SEO running in the background
  • Australian-hosted, healthcare-compliant infrastructure
  • Integrated with your practice and CRM systems
  • Adoption support so the workflows actually get used

Built for

Operators ready to embed AI as infrastructure — not a demo, not a pilot, the way the business runs.

Pricing is scoped against your business. We'll walk you through it in the audit.

The 2026 report

The state of health, wellness & medical marketing, 2026.

Fifty Australian operators on the record. Where the market is moving, what's quietly working, and the disciplines that will separate the winners from the also-rans over the next twelve months.

  • —Acquisition benchmarks across allied health, cosmetic, specialist & e-commerce.
  • —Where AI is genuinely lifting margin — and where it's quietly burning cash.
  • —The five operating disciplines shared by the brands taking share.

Shipping late 2026. One email, the day it goes live. No newsletter, no follow-up sequence.

The 2026 Health, Wellness & Medical Marketing Report by NOVI

NOVI — Industry Report, Vol. 01

Selected work

Fifteen years of growth, distilled.

Selected engagements across allied health, cosmetic and aesthetic, specialist medical and health-led e-commerce. Case studies under the NOVI banner publish through 2026.

Allied health

$1.2M → $3.8M

Case 01

Multi-site allied health group

Repositioned the brand, rebuilt the acquisition engine and restructured the offer over eighteen months.

Health-led e-commerce

4× revenue

Case 02

Practitioner-grade supplements

Paid acquisition rebuild, retention flows and subscription economics — inside a year.

Cosmetic & aesthetic

+60% consults

Case 03

Cosmetic clinic group

Positioning, paid social and the consult-to-treatment nurture engineered end to end.

Specialist medical

3 new catchments

Case 04

Specialist medical group

Brand work, a local demand engine and referrer retention across new geographies.

What clients say

In their words, not ours.

Operators who've sat across the table from this work. Uncoached, untrimmed.

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[Review text approximately 30–50 words about a specific outcome.]

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[Review text approximately 60–90 words about why they would recommend the work. Reviewers describe the experience in their own words, never coached, never trimmed for marketing convenience.]

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Who's behind it

Editorial portrait illustration of Stefan, founder of NOVI

Stefan · Founder & Principal

NOVI is led by Stefan.

Fifteen years across business development, sales, marketing, advertising, leadership, coaching, operations and growth. Public companies and family operators. Categories that compete on trust and categories that compete on price. The pattern is the same: the businesses that win have a clear strategy, an operator who refuses to flinch, and an engine that runs whether anyone is watching.

NOVI is built around that conviction. We don't sell hours, we don't sell deliverables, and we don't sell theatre. We sell the leadership, the engine and the infrastructure — and we stay in the room until it works.

15yrs

Operating experience

8+

Disciplines crossed

AU

Based · National reach

Common questions

What people ask before they engage.

Direct answers to the questions that come up most. If yours isn't here, ask in the audit.

Most agencies sell deliverables — the website, the campaign, the reel. NOVI sells leadership and infrastructure. We do the strategic work that defines what should be done, then we either do it ourselves where it is our craft or coordinate the people who should. The Fractional CMO offering specifically replaces the slide-deck consultancy and the campaign-only agency with a single accountable function.
Most AI consultancies are engineer-led. They build clever workflows that get quietly shelved within three months because nobody on the client team actually adopts them. We are growth-led. We deploy AI where it strengthens the growth engine — and only there. The AI work sits underneath a marketing strategy, not instead of one.
We are positioned around health, wellness and medical because that is where the work compounds best — allied health, cosmetic and aesthetic, specialist medical, and health-led e-commerce. We will occasionally work with brand-led premium services where the operating model is similar — owner-operator, growth-stage, marketing-led. If you sit outside those categories and want a conversation, ask. We'll be honest about whether we're the right fit.
A live growth audit can usually be booked within seven to ten business days. Engagements typically begin two to four weeks after that, depending on scope. We deliberately work with a small number of clients at any time, so timing depends on capacity.
Forty-five minutes, in person in Sydney or video. We pressure-test your marketing, your operation and your numbers, and tell you where the leverage actually sits. It's free. If you want to go deeper, we move into a paid two-hour scoping session — $1,500, credited against any subsequent engagement — where you walk away with a written page summarising the three things we'd address first, why we'd address them in that order, and what the investment would look like. A try-before-you-buy on the way we think and the way we work.
Engagement pricing is calibrated for the size and shape of work we typically deliver. It is not arbitrary. If you have a smaller version of one of these problems, we'll scope a smaller version of the work. If your situation is more complex, we'll scope it accordingly. We do not negotiate the methodology; we do scope the work to fit.
Your strategy, your assets, your workflows, your infrastructure — all yours, fully documented, fully transferable. We do not lock client work behind proprietary platforms. The Fractional CMO engagement specifically is designed to graduate — typically twelve to eighteen months in, the client either internalises the function or moves to a lighter-touch advisory relationship.
The most common engagement shape involves an existing marketing function. The Fractional CMO works alongside in-house marketers and external agencies, providing the senior strategic layer those teams typically lack. We are not replacing your team; we are giving them direction and accountability.
Stefan leads every engagement directly. There is no account manager layer, no junior handover after the sale. Specialist operators are brought in where the work demands it, but the strategic seat stays with Stefan from first conversation to final handover.

Get started

Book a live growth audit.

Forty-five minutes. In person in Sydney or video. We pressure-test your marketing, your operation and your numbers, and tell you where the leverage actually sits. Free. If you want to go deeper, we move into a paid two-hour scoping session ($1,500, credited against any subsequent engagement) — a try-before-you-buy on the way we think and the way we work.

We respond within one business day. If we're not the right fit for what you've described, we'll tell you that directly — and where possible, point you somewhere that is.

Or just email us: gday@novistudio.com.au